Discussing a marketing strategy will come next. After placing your home into the local MLS, most agents make certain your home has a strong online presence. This ideally includes professional photos, a video tour, and maybe even mini YouTube presentations that can be shared via Social Media channels. A few open houses may help here and there but in 2015, we have virtual tours and video so, your home is open for viewing 24/7. If it’s priced right, in good condition, staged well, in a desirable location, and we’re in a decent market with low interest rates, showings should come strong and steady, and a few offers should quickly follow.
As a part of the marketing, it’s also important to have creative, well-written descriptions and narratives that not only share important facts about your home, but express to the prospective buyer what your house has to offer by speaking to the emotional attachments a buyer should feel for a home as they envision bring their family into it for living, growing, celebrations, and of course as a place to feel safe and always cherish.